Two of the world’s most prestigious car manufacturers have unveiled high-profile advertising campaigns at Manchester Airport, in a UK-first for both brands.
UK airport advertising specialist Eye Airports teamed up with McLaren Manchester and Rolls-Royce Motor Cars Manchester via local Sytner dealerships based in Knutsford, Cheshire.
They are taking advantage of the large volume of high-net-worth individuals who use the airport, including the international superstars of local football giants Manchester City and Manchester United.
Rolls-Royce Motor Cars Manchester has secured a prime position just outside two business lounges in Terminal 1. The terminal caters for around 11 million passengers a year and serves as the arrival and departure point for Airbus A380 flights.
McLaren Manchester features in close proximity to the passenger lounges in Terminal 3, where it benefits from high passenger footfall. More than a third of Terminal 3’s passengers are travelling on business.
Will Woodhead, marketing manager for McLaren Manchester, said:
This is the first time that McLaren Manchester has ever advertised in a UK airport and we are over the moon with the outcome. We always considered Manchester Airport as one of the most prestigious platforms to showcase our brands. We are delighted, that thanks to Eye Airports, we have been able to put our brands in an environment that reflects and compliments our world class brands and reputation”
Kevin Simpson, brand ambassador for Rolls-Royce Motor Cars Manchester, said:
“Manchester Airport makes perfect sense for us. Most of our customers are flying in and out of the airport on a regular basis. If we weren’t convinced about airport advertising before, we are now.”
Sarah Parkes, managing director of Eye Airports, said:
“With a high footfall of wealthy travelers accessing the business lounges at Manchester Airport this will be an unrivalled showcase for McLaren and Rolls-Royce. We are delighted to demonstrate the effectiveness of airport advertising to them for the first time. Airport advertising is a proven and effective way for brands to reach audiences when they are in a positive mindset, with time to dwell outside of their normal, daily routine.”
Eye Airports’ national network reaches 100 million passengers a year. Last year it announced its #RedefiningAirports project, an £8m investment in advertising media and technology, the largest investment in advertising in UK airports this decade, involving the latest high-spec formats and opportunities for advertisers to “dominate” the airport environment.
Source: Outdoor Media Centre